Aaron is a Professor at Royal Melbourne Institute of Technology (RMIT) University, Melbourne, Australia. His research focuses on beliefs and the management of psychological, organizational and policy change in business, sport, health, religion and society. Aaron’s most recent books include ‘Cognitive Mechanisms of Belief Change', 'Thinking about Religion: Extending the Cognitive Science of Religion', and 'Rethinking Drugs in Sport: Why the War on Drugs in Sport will Never be Won.'