Bill Swann is a Professor of Social and Personality Psychology at the University of Texas at Austin. His primary appointment is in the Social-Personality area of the Psychology Department, but he also has appointments in Clinical Psychology and in the School of Business. He received his Ph.D. from the University of Minnesota and undergraduate degree from Gettysburg College. Bill has been a Fellow at Princeton University and at the Center for Advanced Study in the Behavioral Sciences. He has also been elected a fellow of the American Psychological Association and the American Psychological Society. He has received multiple research scientist development awards from the National Institutes of Mental Health and research awards from the National Science Foundation, the National Institutes of Mental Health and the National Institute on Drug Abuse. In 2010, he served as President of the Society of Experimental Social Psychology.