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Rory Sutherland

Rory Sutherland is Vice Chairman of Ogilvy & Mather UK and co-founder of Ogilvychange, a behavioral science practice. He co-heads a team of psychology graduates looking for “butterfly effects” in consumer behaviour, small contextual changes that have enormous effects on the decisions people make.

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Rory Sutherland

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Rory Sutherland

April 4, 2018

The Joy of X

As a marketer, I obviously value any opportunity better to understand ourselves and our true, evolved social nature. It is potentially a huge source of competitive advantage and differentiation.

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Rory Sutherland

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