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TVOL guest host Max Beilby talks with Andrew O'Keeffe about his work helping leaders make better sense of the human dimension of their role, so that they can work with, rather than against, human nature.
What behavioural economists neglected to answer is the ultimate question: why do people possess these psychological dispositions? Answering ultimate questions leads one to evolution, as the human brain has been honed by the forces of natural selection.