Ed Wasserman is the Stuit Professor of Experimental Psychology in the Department of Psychological and Brain Sciences at The University of Iowa.

Ed Wasserman is the Stuit Professor of Experimental Psychology in the Department of Psychological and Brain Sciences at The University of Iowa. He is a founding member and Past President of the Comparative Cognition Society and co-editor of the Oxford Handbook of Comparative Cognition. His research experimentally explores learning, memory, and cognition in humans and nonhuman animals.

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Authored by Ed Wasserman

July 8, 2016

What we make and do can evolve with no end in sight

A simple, but powerful law, The Law of Effect, suggests that organisms tend to repeat the successful behaviors they perform and to refrain from repeating the unsuccessful ones.

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